United nations world food programme
UN WFP asked me to come in and create a set of storytelling guidelines for them to help them navigate a pivotal point for their fundraising.
As UN WFP moved into larger scale individual giving activity they found that their existing plans for storytelling and audience engagement needed reviewing, with a lens that focused on contributor led storytelling. Working in collaboration we created a set of practical guidelines for all staff to help them in the day to day business of creating effective, but also ethical, individual giving fundraising materials.