United nations world food programme

Jess worked with us to create a Story and Image Framework for ethical depiction at WFP. The Framework not only gives guidance for colleagues capturing and creating communications products, but establishes why ethical and representative communications are integral to the work of WFP. Jess’s inclusive approach encompassed getting to know the organisation’s strategic needs, and gathering personal experiences and insights from across the staff hierarchies and business areas (from programmatic delivery to fundraising). Her knowledge and expertise helped us to create a practical document that addresses some of the more sensitive areas of WFP work, and has set us up for future focused, contributor centred storytelling.
— Kirsty McFadden, Head of Creative Content at UN WFP
 

UN WFP asked me to come in and create a set of storytelling guidelines for them to help them navigate a pivotal point for their fundraising.

As UN WFP moved into larger scale individual giving activity they found that their existing plans for storytelling and audience engagement needed reviewing, with a lens that focused on contributor led storytelling. Working in collaboration we created a set of practical guidelines for all staff to help them in the day to day business of creating effective, but also ethical, individual giving fundraising materials.