BRITish red cross

“Jess is a real pro, and a delight to work with - her ability to balance being a real expert, whilst being inclusive making the solutions accessible to stakeholders at all levels. Her ability to demystify ‘ethical portrayal’ ensures we get the right outcome to meet our organisational needs, but most importantly for the person telling their story”
— Vicki Hearn, Head of Content, British Red Cross. 
 
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Building on the British Red Cross’ incredible brand and storytelling expertise, I worked to develop a strategy that encompassed their ethical ambitions as well as their desire to take storytelling to the next level. 

The British Red Cross understands the power of good storytelling, and is an organisation that puts ethical working front and centre. This focus was the driving force behind a set of guidelines, consent processes and a strategy that worked within this large and complex organisation to help all staff deliver the same focused approach and quality of content gathering.