CAFOD
“Jess helped us put together CAFOD’s first ever content strategy which has been really well received across the organisation. The great thing about Jess is not only does she really know her stuff when it comes to authentic content and communications – she also understands how charities work, so helps you set up really robust consultative processes that help you get the rest of the organisation on board. On top of that she’s an absolute pleasure to spend time with”
CAFOD were at a pivotal moment in their content journey and were keen to create a strategy to provide inspiration, guidance and clearer processes across the organisation.
The main focus of this strategy was to make the most of the resources, budgets, processes and people that CAFOD had in place to help tell their stories creatively, powerfully and effectively. By working collaboratively and drawing in expertise, experience and opinion from across the staff hierarchies and departments we were able to gather diverse knowledge and make sure that the strategy was fit for everyone’s purposes; from the staff to the audiences.